Cookie Policy

What cookies are

Cookies are small text files a website stores in your browser. Some make a site function; others count visits or, on many sites, track you for advertising. This page lists the categories BluLoans actually uses — which is a short list — and how to control them.

This page is the cookie companion to our Privacy Policy. For opt-outs beyond browser settings, see Your Privacy Choices.

Categories we use

1. Essential cookies

These are the minimal cookies or browser-storage entries needed for the site to function correctly and securely — for example, remembering a preference like reduced motion or a dismissed notice, where applicable. They do not track you across other websites and do not contain profiling data. Because the site has no accounts and no login, we have no session or authentication cookies.

2. Analytics cookies (Google Analytics 4)

We use Google Analytics 4 to understand aggregate site usage: which pages get read, how visitors arrive, what devices they use. GA4 sets cookies (names typically beginning with _ga) to distinguish visitors and sessions. We use this data to improve content and performance.

Important context for a funding site: our calculators and funding selector run in your browser, and the numbers you enter are not sent to our servers or to Google as inputs. Analytics sees that a tool page was used, not what you typed into it.

3. Advertising measurement cookies (Microsoft Advertising UET)

We run ads on search engines to reach business owners, and we use Microsoft Advertising's Universal Event Tracking (UET) tag to measure whether those ads work — for example, whether a visitor who clicked a Bing ad went on to view the pre-qualification page. UET sets Microsoft cookies (such as MUID and _uet*) for conversion measurement and may be used by Microsoft for ad attribution across its network. What UET never receives from us: names, emails, Social Security numbers, or anything you type into forms — the same no-personal-information rule our analytics follow. You can opt out of Microsoft ad personalization at account.microsoft.com/privacy/ad-settings, and blocking these cookies does not affect any feature of this site.

Categories we do NOT use

• No retargeting or cross-site profiling by BluLoans. Beyond the ad-measurement tag described above, BluLoans sets no cookies to build advertising profiles of you, and no third-party ad networks display ads on this site.
• No social media tracking pixels.
• No cookies from funding providers. Providers can only set cookies after you click through to their own sites, where their own cookie policies apply.

If we ever add a new category, this page will change first, along with its review date, and any consent tooling required by applicable law will be added at the same time. {{LEGAL REVIEW}} Confirm whether a cookie-consent banner is required for the launch audience (e.g., if the site will be marketed to or measurably visited from jurisdictions requiring prior consent for analytics cookies) or whether disclosure plus opt-out is sufficient for a US-focused launch.

How to control cookies

In your browser

Every major browser lets you block or delete cookies, block third-party cookies specifically, or clear them on exit. Look under Settings → Privacy (Chrome, Edge, Firefox, Safari, and others follow similar patterns). Blocking analytics cookies does not break BluLoans — every guide, comparison page, and calculator works without them.

Google Analytics opt-out

Google provides an official browser add-on that prevents GA4 from collecting your data on any site, available from Google at tools.google.com/dlpage/gaoptout. Instructions and additional options are on Your Privacy Choices.

Opt-out preference signals

For our treatment of Global Privacy Control (GPC) signals, see the statement on Your Privacy Choices.

Questions

Cookie or privacy questions: privacy@bluloans.com. For everything else, our Contact page lists the right routes. And if you came here mid-research, your reading is safe to resume — start with our guides.