Advertising Disclosure

The disclosure, in one paragraph

BluLoans may receive compensation when you connect with participating funding providers through our site — for example, when you click through to a provider from a comparison table or matching tool. This is a material connection: it means we can have a financial stake in some of the clicks you make here. You should know that before you rely on anything we publish, which is why this page exists and why our footer discloses it sitewide.

BluLoans is not a direct lender. We do not lend money, take applications, or make credit decisions, and connecting with any provider through our site does not guarantee approval.

What compensation can affect

We want to be specific rather than comforting, so here is the honest boundary line.

Compensation may affect:

• Which providers appear on BluLoans at all. Our comparison tools can only feature providers who participate on the platform. A provider you do not see here may still be an excellent fit for you — absence from BluLoans is not a judgment.
• The order in which providers appear in comparison tools and matching results, where the page says so. Any tool or table where ordering can be influenced by compensation will carry a disclosure on that page. Where a list is ordered purely by an objective factor (alphabetical, or a methodology score), we will say that instead.

Compensation never affects:

• Educational content. Our guides, product explainers such as business lines of credit, and cost breakdowns are governed by our Editorial Policy, not by commercial relationships.
• Ratings and evaluations. When provider ratings go live, they will follow the fixed, published criteria in our Rating Methodology. Providers cannot pay for a better score, and a higher-paying provider does not earn a rating advantage.
• Our willingness to describe downsides. Costs, risks, and reasons not to use a product get equal billing with benefits, for every product and every provider, participating or not.

For the full picture of our business model, read How We Make Money.

Current partnership status

As of this page's review date, BluLoans lists and ranks real lenders and marketplaces, but no compensation arrangement is active with any of them. Provider links currently route to each company's public website (through our /go/ links, marked sponsored nofollow for consistency), and we earn nothing from those clicks. Rankings were set editorially before any affiliate relationship existed and do not change when one is signed — see the Rating Methodology for how this is enforced. When a partnership goes live, the link destination may become an affiliate link, this page will be updated, and its review date will change.

How you will see disclosures on the site

• A sitewide footer disclosure on every page, including our standing statement that BluLoans is not a direct lender.
• On-page disclosures on any comparison tool or list where compensation can influence presence or ordering.
• Clear partnership-status labeling on provider listings: entries with no active agreement say so, and public review scores always show their source and as-of date.
• This page, linked from the footer, kept current as the model evolves.

Third-party sites are their own responsibility

When you click through to a provider, you leave BluLoans. The provider's own advertising, disclosures, rates, terms, and privacy practices apply from that point on, and we do not control them. Read a provider's own disclosures before applying for anything — and see our Privacy Policy for how the handoff works from a data perspective.

Questions

If any disclosure on this site seems unclear, incomplete, or inconsistent with what you experienced, we want to know: hello@bluloans.com.

{{LEGAL REVIEW}} Final FTC compliance pass required before launch: confirm this page, the sitewide footer disclosure, and all on-page comparison-tool disclosures together satisfy FTC Endorsement Guides and Section 5 material-connection standards (clear and conspicuous, proximate to the triggering content, on every device size), and re-review once actual compensation structures are signed so the description matches the real agreements.